Sweet Cuddle is an online shop specializing in stylish and comfortable pajamas. Launched in 2023, the brand focuses on delivering cozy, thoughtfully designed sleepwear for everyday comfort.
With a strong emphasis on quality and a warm, inviting brand identity, Sweet Cuddle brings a sense of relaxation and charm to bedtime routines.
Our collaboration journey began with designing a logo that captures a gentle, inviting feel—balancing elegance and simplicity. We chose a light purple, white, and cream color palette to convey a sense of calm, coziness, and femininity.
Our goal was to create a soft, feminine brand look that reflects the warmth and relaxation Sweet Cuddle offers.
We also collaborated on product photography, capturing clean, feminine lifestyle-inspired images that highlight the softness, comfort, and charm of each pajama collection.
Beyond branding, we also supported Sweet Cuddle in shaping its social media presence, developing a consistent visual style and content strategy that reflected the brand’s values and aesthetics.
Cocosign Creative Studio 