Kedai Kaladulu is a kopitiam restaurant in Surabaya that blends the charm of old Indonesia with a modern touch. Inspired by classic Indonesian coffee shops, it offers a warm, nostalgic atmosphere reimagined for today, where tradition and contemporary comfort come together.
Cocosign Creative Studio collaborated with Kedai Kaladulu in shaping its brand from the very beginning, crafting a visual identity that seamlessly blends nostalgic Indonesian charm with a modern sensibility. We helped Kedai Kaladulu in creating their logo, signage, uniform, and all other necessary branding needs’ design.
From the overall look and feel to the finer visual details, every element was thoughtfully designed to create a cohesive, recognizable presence that feels timeless yet relevant to today’s audience.
“Beyond the core branding, Cocosign Creative Studio also collaborated on designing Kedai Kaladulu’s interior wall visuals, inspired by the spirit of old Indonesia. The concept brought together nostalgic elements such as vintage postage stamps once used on letters, Surabaya’s iconic shark and crocodile symbol, farmers, and everyday scenes from the past—creating an immersive visual story that wraps around the interior walls and brings the space to life.”
Cocosign Creative Studio 